Copywriting/Desktop Publishing/Creative Services
About Me Portfolio Archives Contact Me

Product Names

It seems I’ve always had a knack for naming products. Back in my days at Earle Palmer Brown, when I worked on lots of real estate, I constantly found myself naming streets and home models in new subdivisions. And today, I have a client who uses me exclusively for naming projects (although their confidentiality agreement is so strict, I can’t even mention the name of the agency). Along the way, I’ve named everything from chairs to computer software. Here are some of the most memorable examples:

For The HON Company:

The Anywhere Chair™

(Entry-level task chair.)

For The HON Company:

Spectra Seating™

(A full line of ergonomically-correct seating, available in HON’s usual 105 fabric and color combinations, with the added wrinkle of bases and arm supports in five paint colors that matched HON metal furniture.)

For The HON Company:

Express Station™

(Complete panel workstations, all in one box.)

For The HON Company:

TMS™ (Total Marketing Support)

(Co-op Program.)

For Weber-Stephen Products Company:

Genesis™ gas barbeques

(Weber’s first line of rectangular gas barbeques.)

For Weber-Stephen Products Company:


(Wood chips and chunks to add hardwood flavor to charcoal or gas fires.)

DAX Technologies Div./DAX Innovations, Inc.

Baby Bits™

(Computer software designed to allow parents to make and print a baby book)